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internet retailing in australia - latest and news
Mwave.com.au snares a BRW Fast 100 award
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Kitchenwaredirect launches mobile site
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VP Constant Contact joins Big Commerce
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2011 Christmas Shopping Boom for Online Retail
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Building trust in customer relationships
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Bump it!Building trust in customer relationships By Kim Irvine, General Manager of Zintel
Most of us work so hard to attract new customers, we forget about the ones we already have. But loyal customers can be the bread and butter for businesses, and need to be treated accordingly.
What most customers expect from businesses is pretty simple: consistency, respect, timeliness and a product deserving of their money. If you deliver this consistently customers are guaranteed to repeat their custom and may even turn into advocates for your business or product.
A business can be built on the level of customer service it provides. While a customer, or client, may initially be attracted by value for money or unique product offering, there will be no loyalty without great customer service from a team.
Social media, Your Brand and the Law 20 January 2012
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Bump it!Social Media, Your Brand and the Law – Part 1 Social Media is a wonderful asset to all businesses – but Social Media is a lot of work. Protecting your intellectual property online is difficult, but the payoff can be significant. In Part 1 of our Social Media and the Law Newsletter, we’ll be considering the copyright and brand implications of social media.
Copyright Basics Copyright exists in any original expression. That includes any artistic, literary, musical, film or broadcast work, but not a mere idea.
The work is owned by the author or creator of work, unless the person is doing it as a part of their role as an employee, journalist or as a commissioned work (in certain circumstances). However, Contractors are not employees, and they retain the copyright to anything they create unless you've contracted otherwise.
A copyright owner’s rights are infringed if a substantial part is copied or made public without that owner’s permission.
Custom Men’s Suits Get an Online Shopping Facelift 18 January 2012
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Bump it!
Bespoke Men’s Suits Get an Online Shopping Facelift
Online shopping’s popularity looks set to continue soaring with the launch of a new site selling bespoke tailored men’s suits across Australia. Vinspi.com.au, a Melbourne based ecommerce start-up, allows men to design a suit online, insert their measurements and receive it in 2 weeks.
In a sign of the increased competition from online shopping, Vinspi aims to win market share from department stores and suit labels by offering a perfect fitting tailored suit instead of standard off the rack sizes.
“At Vinspi we’ve found that most men purchase their suits in standard sizes that don’t fit perfectly, usually requiring extra alteration services”, said Vinspi founder, Ivan Lim. “Vinspi solves this problem by allowing men to tailor all their suits to exact body measurements, resulting in a perfectly tailored suit”.
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Featured articles
Five tips to better automated lead interactions
Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.
This, in turn, leads to greater precision marketing communications and new approaches to implementing and measuring the campaigns that present these personalised messages to the contacts. The new approaches mean marketers are replacing transaction-based direct marketing campaigns, for example volume email blast, with interactive ones that are more conversational and ongoing.
Most of the communications between the contact and the B2B marketer occur online, which is ideally suited for automated lead interactions as it supports the flow of information and it is highly automated.
Here are some interactive best practices marketers should know if they intend to use conversational campaign, marketing’s richer, more mutually rewarding interactions, to engage with customers. |
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Integrate and manage your online marketing systemBy Paul Ryan, Group Sales Manager, FatCow.com.au
‘How do I manage my online marketing system?’ is a question constantly asked by businesses. The internet has been an increasingly popular way to market to existing and potential customers for over a decade now. However, many still find online marketing ineffective because they don’t know how to integrate the different activities. |
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Retail – it’s all about class
More than ever the race is on to fence off names and words. This is particularly so in an online world where many services providers such as Google, Bing, Twitter, eBay and FaceBook generally require a trade mark registration as a prerequisite to challenge third party names. Online retail services may be experiencing fast explosive growth. However, the system for registered protection of trade marks for retail services (whether online or not) has moved very slowly over the years and can be confusing. Similarly trade mark protection of online businesses has also been inconsistent and very confusing.
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