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Social media, Your Brand and the Law 20 January 2012
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Bump it!Social Media, Your Brand and the Law – Part 1 Social Media is a wonderful asset to all businesses – but Social Media is a lot of work. Protecting your intellectual property online is difficult, but the payoff can be significant. In Part 1 of our Social Media and the Law Newsletter, we’ll be considering the copyright and brand implications of social media.
Copyright Basics Copyright exists in any original expression. That includes any artistic, literary, musical, film or broadcast work, but not a mere idea.
The work is owned by the author or creator of work, unless the person is doing it as a part of their role as an employee, journalist or as a commissioned work (in certain circumstances). However, Contractors are not employees, and they retain the copyright to anything they create unless you've contracted otherwise.
A copyright owner’s rights are infringed if a substantial part is copied or made public without that owner’s permission.
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