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Retail leaders to adopt video, mobile and social media strategies in 2010

New survey from SLI Systems reveals site search and analytics the preferred e-tail tools for 2009

Melbourne, 2 March 2010 - Website technologies, such as site search and web analytics, made great strides in 2009 as retailers looked for ways to provide richer, more engaging and user-friendly experiences – a trend that local company SLI Systems believes will continue in 2010.

Automate product recommendations to consumers based on their browsing behaviour over the long term, making it much easier for businesses to offer a highly personal experience across all touch points, from initial interest to final sale

“Coremetrics Benchmark data, shows that 15 per cent of site traffic is driven by paid search and 21 per cent comes from natural search,” said Kevin Mackin, ANZ General Manager for Coremetrics. “Yet paid and natural search landing pages—often the first thing a consumer sees when researching a product—do not always yield relevant results for the consumer, and the same holds true for on-site search. Intelligent Offer 6 completely eliminates this problem by using an enterprise-class analytics solution to drive targeted, personalised results for every consumer and every search query.”

Shopping.com launches Product Review Service for Australian Etailers and an iPhone app for Australian Consumers.

16/2/2010: Shopping.com, au.shopping.com, consistently receiving over 1.5 million unique visitors each month according to Nielsen Netratings, today announced the launch of their new Product Review Service (PRS)* for Australian etailers.

The new service allows etailers to quickly and easily add consumer review functionality to their sites. The attractive interface includes overall ratings, review tags, rating helpfulness and sharing to popular sites such as Facebook, Twitter, and MySpace, and much more.

The Global Financial Crisis may have bitten into the retail industry's profits in December 2009 with retail sales falling 0.7% after a 1.5% rise in November and a 0.3% gain in October, however online retailers seems to have bucked this trend and had quite a successful quarter leading to Christmas if the comments from Australia's leading online retailers are anything to go by.

Websites that are certified as Australian! An exciting concept from entrepreneur Jessica Urquhart. Jessica was frequently buying goods online from sites with '.au' domains only to find her goods were being shipped from suppliers abroad or she was being overcharged on freight on checkout. She was further annoyed by local sites that lacked transparency and did not display ABN's, phone numbers, location address, contact detaills  or postal addresses etc.

After much research Jessica has now launched Australian Certified Websites. A service that offers site owners the chance to bring their site to a standard that will provide more trust and integrity to the Australian Online Internet Industry

More Information About  Certificaton

What is an Australian Certified Website? A website that has successfully passed our certification process.

What does the GOLD Logo represent? The GOLD logo means that you are 100% Australian.

What does the GREEN Logo represent? The GREEN logo means you are 100% Australian, but you are either hosted overseas, or you don’t have Australian payment options.

What is the certification process? We have a checklist that we go through to audit your website.

How much does it cost? The application fee is $12. This is ONLY payable if your website is successful.

Are the logos Australian Trademarks? Yes they are.

Does our website have to link to yours? All successful website will have to display our logo on their homepage. You will be given a link to a dedicated page showcasing your site.

How do I apply? Click the APPLY button on our website. Complete the application form and either submit online, fax or email.

How long does the application take? The application process will take between 1 to 24 hours.

How long does the certification last? The certification is valid for 12 months. We will re-audit your site (to ensure that nothing has changed) and you are invited to renew your certification.

Will you promote my website? MY OATH we will... We are very proud that you are Australian.

Can we see an example of a certified site? Yes, a GOLD site is www.ozvert.com.au and a GREEN site is www.earmuffsforkids.com.au.

Who should I direct my enquiries to? My name is Jessica Urquhart (founder of Australian Certified Website), you can phone me, email me or enquire online.

Are you a Government body? No, we are independent. We hope to get government support in the near future.

Visit the site: australiancertified.com.au

“Our goal is for consumers to have a place to find Trusted Aussie Websites and gain trust in our logos. We are not a business directory, nor will we accept all applications - we have a strict process and only 100% Australian sites will be successful.”