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IBM Advances Analytics with Acquisition of Coremetrics 16 June 2010
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Bump it!IBM Advances Analytics with Acquisition of Coremetrics Addition of web analytics enhances IBM business analytics strategy ARMONK, NY – June 15, 2010 – IBM (NYSE: IBM) today announced a definitive agreement to acquire Coremetrics, a leader in web analytics software. Coremetrics, a privately held company based in San Mateo, CA, will expand IBM's business analytics capabilities by enabling organizations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns. Financial terms were not disclosed. |
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