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Kogan now offers other brands 18 September 2011

Kogan Continues to Make Latest Technology More Affordable for Allkogan

Melbourne, Australia, 14 September 2011 - Kogan today began the next phase in its mission to make the latest technology affordable for all. Kogan.com now sells more of the World’s most popular consumer electronics brands and products at the World’s best prices.

In true Kogan style, it is smashing the competition on price by cutting out the middle-men - sourcing brands like Canon, Nikon, Apple and Samsung higher up in the supply chain, and selling direct to consumers through Kogan.com. 

Until now, the prices that Australians have been paying for consumer electronics have been significantly above World averages. That is all about to change. 

Ruslan Kogan said the expansion was a natural extension of the existing business, which will greatly benefit all Australian shoppers.

“We have learned from our friends at Dell, who decided to add to their existing core range of computers with a whole host of complementary products, including Kogan TVs. Just as Dell has become synonymous with best value in computers, Kogan is becoming synonymous with best value in other technology products.

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Written by: Kogan
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Scoopon Travel takes off! 08 September 2011

Scoopon Travel takes off! Offering major event ticketing and packaged holiday dealsDelivering a one stop travel solution to members scoopon2

 

8 September, 2011: Melbourne, Australia: Australia’s  number 1* group buying site Scoopon has today extended its play in the travel and hospitality market, launching Scoopon Travel, a dedicated offering with national deals on local and international flights, accommodation and travel packages. In a first for the group buying sector, the site will also feature event based ticketing and accommodation packages to major events such as the Melbourne Spring Racing Carnival, the Australian Open Tennis and the Australian Formula One GP.With a desire to broaden its audience and provide higher value deals, the launch of Scoopon Travel extends Scoopon’s leading position in the market and demonstrates its desire to innovate by bringing new and exciting offers to its members.
Jon Beros, general manager of Scoopon, says that the company has been in discussions with a number of major players in the travel and hospitality industry to lock in the relationships required to deliver major events and holiday packaged.
“Major event packages represent a huge opportunity for us and our members. We can now offer a one-stop travel solution – everything from flights and accommodation to ticketing at an unbelievable price,” Beros says.

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Written by: Scoopon
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Aprimo launches integrated mobile 03 August 2011

Aprimo launches integrated mobile capabilities for digital marketers

 

Aprimo®, a global leader in cloud-based integrated marketing software, has announced a new Mobile Marketing module for Aprimo Marketing Studio® On Demand (AMS On Demand) that adds integrated text messaging (SMS) capabilities to its campaign management offering.

 

With the new Mobile Marketing solution, customers can launch SMS campaigns from within their AMS On Demand platform, enabling them to leverage the same segmentation, dialogue and campaign management functions used for other digital marketing channels such as e-mail and microsites.

 

Recent data from the International Telecommunications Union shows that the total number of SMS messages sent globally tripled between 2007 and 2010, from an estimated 1.8 trillion to 6.1 trillion. Close to 200,000 text messages are now sent every second.

 

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Written by: APRIMO
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Jigsaw, David Lawrence exceed targets 07 July 2011

Jigsaw and David Lawrence exceeding sales targets with launch of new ecommerce websites

Sydney, Australia, July 7, 2011 -- Leading digital agency BlueArc Group has launched the new ecommerce websites for clothing retailers Jigsaw and David Lawrence, as they look to capitalise on the growth in online retail spend.

With extensive experience in ecommerce solutions and continuing the strong relationship already forged with Jigsaw and David Lawrence, BlueArc was engaged to design and develop ecommerce websites that would inspire online purchases, improve brand loyalty and build on the in-store experience.

 

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Written by: Leanne Ferris
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Bizz Buzz Launch Group Buying Site for Small Businesses 26 June 2011

Bizz Buzz Launch Group Buying Site for Small Businesses

Sydney, AUSTRALIA, 18 May 2011 - BizzBuzz.com.au today launched Australia's only group buying site dedicated to small business deals.

BizzBuzz.com.au offers Australian small businesses unheard of deals on goods and services that will help them grow and prosper.

The introductory coupon offers 60 days of access to Shoeboxed.com.au, a service that will data enter, categorise & provide virtual copies of receipts, taking the headache out of business accounting. This $40 value will be $0 for all BizzBuzz visitors today.
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Written by: Bizz Buzz
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Australian businesses becoming more social 26 June 2011

Australian businesses are becoming significantly more social

 

More than ever Australian businesses are allocating additional funds to social media and are now using it as a way to build customer relationships rather than simply a marketing tool.

 

The Nielsen-Community Engine 2011 Social Media Business Benchmarking Study found 72 percent of businesses in 2010 participating in social media allocated 10 percent, or more, of their marketing budget to it. This is an increase from 57 percent of businesses in 2009.

 

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Written by: Nielsen Research
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