The soul of online retailing in Australia - internetretailing.com.au. Get serious about selling online!

Article by Chris Morley, ecommerce consultant

Last week I attended the Internet show with some colleagues as part of my involvement with ecommerce company ChannelAdvisor. The Internet Show was a free event at Jeff's Shed (Melbourne Convention Centre), held over two days with some impressive sponsors including, Google, PayPal, NAB and Aus Post - ensuring a crowd would follow; and what a crowd! I understand the attendance of the event to be over 3000, impressive to draw a number that size on ones first attempt at anything. Full credit must go to the organisers of this event as it brought together those who know it all and those who want to know it all, in an easy to access and well structured event; in fact further credit must go to organisers who needed to readjust theaters quickly to make room and improve sound quality for the swelling numbers of participants, overall a great event and I look forward to the next one - some key points emerged and I would like to share them with you.

Get to know Search Engine Marketing (SEM) Technology

Dear marketing director, I hope this letter finds you and your search engine marketing program well.

I am writing because I am concerned that you might be missing out on a key part of your SEM performance.

I want to discuss SEM technology – or as it’s commonly referred to, “SEM Bid Management Software”. This software uses bidding algorithms and rules to automate and help manage a company’s SEM program.

Monday March 29, 2010  Perth, Australia

Turn Cards into Cash

 

Cardnap, a new company that offers a simple and secure way to turn unwanted gift cards into cash, was launched in Perth today (Monday March 29).

Founded by Perth entrepreneur Lachy Groom, Cardnap Pty Ltd will initially support more than 45 retailers across Australia, including Westfield, Hoyts, Village Cinemas, Sussans, David Jones, Myer and Woolworths.

 

Almost an 'Australian on-line Shopping Centre'?

 

On an average day eBay.com.au says it sells – ‘A LOT’.

Question, where are Australian and New Zealand Retailers?

The recent publication of the eBay on-line sales statistics is a powerful wake-up call to conventional Australian and New Zealand Retailers still not trading on-line.

eBay – probably the largest on-line Shopping Centres available to Australian and New Zealand consumers states that... Read more

Sue Rice Swimwear (suerice.com.au) has appointed Hitwise as their SEO agency.

"They seemed to tick all the right boxes and have large in-house resources to back them up…that is in areas like link strategy/ press releases/articles, research tools, keyword reporting/implementing, analytics, key deliverables/timing, realistic ROI based on implemented stategy etc. We've started with the first part of an overall strategy which, if it works well, we can build on." Says Sue Rice, CEO.

 

Shopping.com and

Graysonline the online retail auctionsite has appointed First Rate to handle its search engine optimisation.

First Rate, which won the account following a competitive pitch against specialist search agencies, has commenced work on the account this month.

 

GraysOnline is understood to be making a significant investment in SEO as it looks to boost natural search engine rankings and traffic to its site as well as increase online sales.

GraysOnline group marketing manager, Westley Stringfellow, said the company had conducted a "thorough search for an SEO partner" and selected First Rate for its "track record in delivering excellent SEO results for their clients."

"We are planning to deploy all of our agency's SEO experience and resources to ensure GraysOnline maintains and grows its natural traffic, and dominates its key product categories."

GraysOnline sells across across more than 80 product categories including consumer electronics, wine, automotive and mining equipment.

Tom Skotidas, head of marketing at First Rate said he was "proud to be working with GraysOnline, a leader in Australian online retail and auctions".

The win comes fresh on the heels of the agency's appointment last week to handle search engine marketing for financial derivative provider IG Markets.