CASE STUDY Sue Rice swimwear - suerice.com.au

The bio

The internet is truly a level playing field. Whether a multi national corporate or a budding upstart, the barriers of entry to the internet are very low.  Ask Sue Rice, a Sydney based swim wear designer, manufacturer, retailer and wholesaler, who has harnessed and leveraged the online channel with much success.

Sue’s tale epitomises multi channel retailing, entrepreneurship and innovation. Oh, I almost forgot to mention a little special ingredient required – passion!
Sue started out studying design in Melbourne but was persuaded by “a weary stick in the mud teacher sans taste” to study textile design. At Sue’s first job at a carpet designer, in her own words she “woke up”. She moved to Sydney believing that Sydneysiders with their passion for the water might be convinced to spend more time in her Lycra. Soon the halls of David Jones were decked in Sue Rice swimsuits. Encouraged no end, she began to enter contests and sell to other department stores and take photos of models in swimsuits and life became a fabric frenzy.