I remember entire days of my childhood spent dreaming. Away in the crowded storage room attached to the garage in our backyard, my brother and sister and I imagined worlds fit for the jedi knights and princesses we knew we were deep down. Foraging paths between the unpacked boxes of Mum’s old linens, dishes, and Dad’s classic records of the 60’s and 70’s, this terrain provided wild landscapes for adventures to the moon and climbing through the jungle.  In the middle of the room, behind the imagined moat of crocodiles and ninja soldiers, was our true sanctuary: a two-story cardboard castle complete with flip-open windows perfectly shaped for tennis ball cannons and foam arrow gun attacks, and a special back door for quick escape.  This was our playhouse, castle, spaceship, hidden lair, home base, a creation all our own, that enabled us imagine any world possible.

Playhouse brings the same childlike playfulness and creative imagination to our clients. Now that we’re older (not grown up, but older), we recognize a child’s imagination reaches higher because it is unrestricted by adult concerns.  But it is these “adult concerns” that drive business; understanding how the market will react and engage with different barriers, entry points, audience messages are the difference between success and failure, brand and sales, or  positive and negative ROI, . Playhouse Digital understands the balance and has helped some of Australia’s favourite brands like Kmart, Dick Smith Electronics, and the NRL, breath new life and new opportunities into their market.