Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.

Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty.

Silverpop provides a fully featured, easily to use retail marketing solution allowing marketers to create, automate and analyse communication, campaigns, transactional communications, or integrate with web analytics solutions such as Omniture, Core Metrics, Web Trends, and Google.