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The Truth About Retailing Online 05 December 2010

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The Truth About Retailing Online shaunle

Retailing online is broken into two main groups, online stores only and bricks and mortar stores with an online presence. In many ways they are completely different even though they cross over in the same space.

For this discussion I am going to focus on those Bricks and Mortar stores as they are fundamentally driven by different requirements and serve the business in different ways than the pure online counterparts.

I will discuss these differences in another discussion on here later.
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Last Updated ( 07 July 2011 ) Written by: Shaun Le Cornu
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New Pilgrim site unites fashion and ecommerce 17 July 2010

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New Pilgrim site unites fashion and ecommerce

www.pilgrimclothing.com.au


Pilgrim together with Powerfront recently launched an interactive new website, fusing the fashion world and the tech world.  With a medley of creative design and advanced technology, Pilgrim predicts the new site will be their most successful store within the next three years.



The new Pilgrim site will showcase the latest in ecommerce technology.  Providing a bespoke loyalty programme customised to individual customers, multi product views, and a catwalk feature coming in next season.  Also Pilgrim will soon be introducing iPhone and iPad integration. The new pilgrim site is set to become a leader in the growing ecommerce market.

Pilgrim began as a small fashion boutique in 1992 on Melbourne’s Chapel Street.  It has now expanded, with 19 stores throughout Australia.  Pilgrim recognises that the next step in growth depends upon seizing the vast potential ecommerce holds for the brands future.  Pilgrim is excited about the opportunities going online offers.

Ecommerce is a prevalent trend in Australia right now and is set to grow even more in the next year.   Nothing exemplifies this trend more than the stunning new Pilgrim site. 

Partnering with a smart web solutions company like Powerfront ensures Pilgrim stays in touch not only with fashion, but with the latest trends in technology and ecommerce.  Powerfront is one of the largest ecommerce website providers, with such prominent clients as Nike, Oroton and Sportscraft to name a few.

Powerfront made a great effort to understand the Pilgrim brand. Through innovative use of technology, Powerfront implemented the best web development strategies for Pilgrim in this adapting market.

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eCommerce-about Making Money 05 June 2010

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eCommerce is all about making money - Part 2

cjohnson_200

By Curtis Johnson, Mananging Director - Salmon Asia Pacific

 

Part 2 – eCommerce money making site


eCommerce (or Online Retail) is all about ‘making money’, first and foremost. If you do not want to do this, then do not invest in these strategies. If you do want to, then keep reading.

Part one of this three part article introduced you to the notion of the EIS Factor, however it was the writers intention not to go into detail about the External channels or Internet capabilities to get customers to your site (except for a brief description to create awareness that these items are required also, to be successful in Online Retail), there are many agencies specialising in these fields which will guide and assist the needs of Online Retail marketing, and many more informative articles to read.

However it is the ‘Site’ factor which is the main topic of discussion and which will get the investment returning. Once we get customers to the site, how do you keep them there?

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Last Updated ( 29 July 2010 ) Written by: Curtis Johnson
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Promotions, Discounts and attracting customers back 17 May 2010

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Promotions, Discounts and attracting customers back

Sales sales everywhere, but how do we know what is a bargain, what appears to be on special and what is simply good promoting by a business? Consumers wised up last year realising times were tough, and a frugal spending nature was required. Many turned to online where bargains were a plenty, and bricks and mortar sellers returned fire by promoting heavily reduced stock more often than before. And now we have the market as it stands with retailers filling page after page of our newspapers and letter boxes and TV with sales - and online sellers need to re-attract and re-engage the bargain savvy consumer. Consumers have increased their ability to find value for money, retailers are desperate to lure them back or introduce their brand – so how do we as online businesses gain the ability to stand out of the crowd.

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Last Updated ( 17 May 2010 )
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13 April 2010
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Part 1 eCommerce is about making money

Written by Curtis Johnson, Managing Director Salmon Asia Pacific

eCommerce (or Online Retail) is all about ‘making money’, first and foremost. If you do not want to do this, then do not invest in these strategies. If you do want to, then keep reading.cjohnson_200

When we talk about making money online, we are not talking about getting a return on initial investment, or doing ‘OK’, or making the

average expected revenue based on pre-eCommerce site visits. We are talking about having your online retail presence out perform your bricks and mortal stores year in / year out, if you don’t have stores, then your competitors’ stores. There should be no reason why it shouldn’t, you just need to fulfil the basic requirements and stick to it.

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Last Updated ( 05 June 2010 )
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