Thats right. You don’t necessarily want to be the biggest Powerseller, or the biggest seller in your category. Size doesn’t have to be a goal.
Some eBay sellers forget, turnover in itself is not a measure of success.
For a long time I have, in the back of my mind and sometimes the front, wanted to be the biggest seller in my category.
I guess this was for some sort of feeling of importance, a power of position, or something like that. But over the last year or so, things have changed in the Australian eBay landscape and business has to change with it.
Getting customer feedback/testimonials/complaints can really help you identify what parts of your business are working well and what needs attention.
We recently implemented a free feedback service on some of our websites and the information we have received has been quite valuable.
People have given us testimonials which we can use on the store to boost buyer confidence. We have received constructive criticism, helpful hints and some product range ideas too. And (I must admit a little to my surprise) we haven’t been abused at all!
So, here are 5 good tips of mine to get some really useful customer feedback :
Running an online business more often than not involves trying to automate and save costs. The online world is generally a very competitive one so any edge you can get is a good one. When a business is shipping 10 orders a day, making an extra $1 per order in profit starts to add up!
Usually, your largest cost as a business is staff, or staff time. When calculated per hour of effort, staff are expensive. In Australia and other developed countries, taking on a new staff member is a big decision as the cost is high and that staff member will really have to assist in growing the business or at the very least, perform well enough to save time and effort for you, so you can focus on growing your business.
International labour has been used for many years now for telesales, IT support, and general customer support for many industries. And this is becoming prevalent in online retail businesses worldwide too. Some of Australia's largest and highest profile retailers use some international services and labour.
Are you a retailer that wants to start selling online? Are you feeling pressure from your customers to establish an online presence with ecommerce capabilities and you havent got a clue where to start, what to do and what to ask?
This article will arm you with enough knowledge to ask the right questions.
Everything about getting started in ecommerce and selling online in Australia.
Internet Retailing 101 - Everything and more you need to know about ecommerce and selling online in Australia.
Perspectives on Australian ecommerce By John DeBrincat, InternetRetailing's guest expert and advisor on eCommerce and IT systems infrastructure for eCommerce.
Costs & Issues Selling Online
There is a debate about the effectiveness of selling products online for a large retail chain.
On one side of this debate is the traditionalist that measure effective retail based on foot traffic through the store. On the other side are the proponents of selling online with consumer facing systems.