Email marketing
Retailers missing out on opportunities 27 September 2010
171
Bump it!Sydney, 24 September 2010 - As more marketers around the world embrace email's effectiveness and high return on  investment, retailers must now add inbox clutter to their list of challenges in driving revenue. To uncover the tactics retailers are using to engage customers, Silverpop® researchers reviewed the email marketing programs of top retailers in America, Australia and the United Kingdom. The findings reveal interesting similarities and some surprising differences.
Silverpop, an on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2C and B2B marketers, evaluated the following elements during the studies: 
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