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Australian email marketing strategies lacking but on par with global standards

Silverpop study compares Australian retail marketing strategies with U.S. peers

SYDNEY, 6 May 2010—A Silverpop (www.silverpop.com) email marketing study involving many high profile Australian retailers such as the ABC Shop, Big W, Dick Smith and Myer, has found that local retailers are 25 percent more likely to offer email recipients choices during the opt-in stage than those in the United States, but lag behind in offering consumers compelling sale or discount incentives.