You are here:   Home Hot topix Legal Aspects
Legal aspects to consider in selling online
Bookmark and Share


Legal issues in internet selling 18 July 2009

13
Bump it!
Legal issues in internet selling

Paul Kallenbach & Caitlin Fankhauser, Minter Ellison 17 July 2009

Paul Kallenbach-MinterEllison lawyers

Despite its borderless nature, the internet is not a lawless zone, and businesses need to consider some emerging legal issues when conducting sales and marketing activities in cyberspace.

Keyword advertising

Keyword advertising, an increasingly popular marketing tool, involves the purchase of a particular search term from a search engine (such as Google or Yahoo!), so that entering that term as part of a search string triggers the appearance of the keyword purchaser’s advertisement on the search results page. Google’s signature keyword advertising sys tem, Google AdWords, is an example of such a system.

Bookmark and Share
Read more...
Written by: Paul Kallenbach
E-mail Print PDF
 


free subscription




Related Items