Improving on-site Conversion Rates

A White Paper by Chris Hitchen, CEO of Getprice.com.au

What you do with the people who visit your site is paramount. You might be an accomplished search engine marketer, deft at getting users to your site via a range of methods, but what you do with them once they arrive is of paramount importance; all the more so if you have paid for that user. Why pay for a visitor if you don’t have the mechanisms in place to convert him or her into a customer?

Despite spending increases, online marketers still flying blind, Coremetrics study finds

Melbourne, 11 February 2010 – A new Coremetrics study, “The Face of the New Marketer,” finds that while most marketers report a desire to use online data to personalise their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. Furthermore, there is a marked discrepancy between marketers’ need to manage metrics and their confidence in the accuracy of the data.