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Trusting your website 27 July 2010
Hot topics -
Payment solutions
139
Bump it!Hayneedle.com, A Prominent Online Retailer of Home Décor Relies on Comodo Extended Validation (EV) SSL with Comodo Secured TrustMarkFor many people, shopping for home décor online offers the advantage of literally putting a world of specialty retailers at their fingertips. However, a category with e-merchants ranging in size from national retailers to one-person businesses creates consumer anxiety about who they can trust. Successful e-merchants know that success may begin with effective advertising, a well merchandised site, and great prices, but converting visitors to buyers, particularly for non-national brands also requires the e-merchant to establish a level of trust with the visitor so that they feel comfortable in proceeding with an online transaction. “People shopping on Hayneedle are looking for something very specific. They’re used to dealing with some mom and po shops. At times they’re not sure whether a site can be trusted or not,” said Steven Dee, CTO Hayneedle.com. |
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