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Merry Clickmass! 08 November 2009

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Merry Clickmass!

Take advantage of increased online activity this festive season with our handy tips.

By Graeme Lipschitz


As your retail store and offline media activities take on a festive look with your messaging, special offers and tinsel so too should your online marketing approach. With the numbers of online shoppers growing between 2-3% points year on year and consumers extending their shopping cycle – starting their shopping early and waiting to beyond the last minute – it is imperative that marketers look to take advantage of the flux in seasonal traffic. What follows are our top tips for increasing your sales this festive season:
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Last Updated ( 13 February 2010 ) Written by: Graeme Lipschitz
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Get started with SEO 28 April 2009

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Many people these days in the digital space is an SEO (or search engine optimisation) expert.

 Firstly for those who don't know what search engine optimisation is, it is simply (or not so simply) optimising your website for readers as well as search engines. The art in doing this is writing content for your site without making it obvious to the reader that you are trying to influence search engines to favour your site in the search results page. Search engine optimisation is relevant for Yahoo, Live search (Microsoft's search engine), Google and other smaller search engines. Google gets the lions share of search and would be the best starting place for your SEO education.

Recently I received a few unsolicited emails from a woman who claimed to be able to get our client's website onto the first page of Google's search engine results page (SERP).

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Last Updated ( 31 May 2009 ) Written by: Mark Freidin
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