Despite spending increases, online marketers still flying blind, Coremetrics study finds

Melbourne, 11 February 2010 – A new Coremetrics study, “The Face of the New Marketer,” finds that while most marketers report a desire to use online data to personalise their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. Furthermore, there is a marked discrepancy between marketers’ need to manage metrics and their confidence in the accuracy of the data.