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keeping up with the joneses 29 November 2009

Keeping up with the (marketing) Joneses

By Kevin Mackin, GM, Coremetrics, ANZ

There’s a lot of talk these days about personalised marketing or contextual marketing (there are many names floating about) which demand that your business delivers messages to your customers using the most appealing avenue and at the perfect moment in time. And while no one’s arguing against the need for more tailored marketing tactics, there are many retailers left scratching their head at the end of the day wondering how they’re going to achieve this new marketing mandate.

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Last Updated ( 19 January 2010 ) Written by: Kevin Mackin
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Configuring google analytics 11 July 2009

Google analyitcsConfiguring Google Analytics - A 12 step guide for marketers, designers and site owners

by Dave Chaffey


I’ve written this guide since I now find when training, that the majority of the marketers on the courses have Google Analytics installed on their websites.

But oftentimes, although Google Analytics is installed, it hasn’t been configured to help marketers track and review their campaign or site effectiveness.In fact, when I take attendees through the configuration options, it seems very often little or no configuration has been done in their organisations!

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Last Updated ( 05 September 2009 ) Written by: Dave Chaffey
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