Colorado Case Study

Business Challenge
Colorado recognised an opportunity to build on the success of their brick-and-mortar stores and enhance the customer experience by incorporating ecommerce functionality into their website.
The challenge was to deliver an ecommerce solution that would accurately reflect the distinctive character of Colorado stores. A vital consideration was the need to provide the same positive experience online that visitors enjoyed in-store.
Colorado needed an attractive online presence that would offer a hassle-free online shopping experience and inspire new and repeat business.
Solution
BlueArc was appointed by Colorado to deliver a fully-functional ecommerce solution that would benefit customers and provide a new revenue stream for the company.
The solution is a custom ecommerce platform based on the IgnitionSuite Web Content Management System (CMS) that integrates with the Colorado’s existing point-of-sale and order management system.
Integration of the intuitive IgnitionSuite CMS with the web shop facilitates easy management of products and promotions by Colorado staff, allowing synchronisation of the product range with seasonal campaigns.
Featuring crisp design, simple navigation and a secure and easy checkout process, the online shop reflects Colorado’s dedication to quality service and a satisfying customer experience.
Customer Benefits
The ecommerce solution links seamlessly with Colorado’s existing technologies.
All aspects of content management and the online retail process can be easily managed by non-technical staff. Other benefits include:

• Increased profits from additional revenue stream
• Considerable time and cost savings with efficient content management
• Significant improvement in website usability
• Enhanced customer engagement with the Colorado brand

Building upon the familiarity and loyal customer base of the Colorado brand, The vendor has delivered an attractive online destination for existing and prospective customers.

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