Have you ever considered that sending email emits carbon dioxide into the atmosphere.
I'll bet that amidst the talk these days of being green, and the environment that users of the internet don't consider that servers hum away in data centres 24 hours a day, emitting carbon into the atmosphere.
Would you consider that 18.5mg of carbon dioxide is emitted per second of client interaction a website ( US data).
and... to get you thinking even more deeply how about these statistics:
Paper manufacturers in America consumed 75 Billion Kilowatt hours in 2006
Data centres and servers alone in America in 2006 consumed 61 billion Kilowatts of energy (energy information adminstration data) and growing
It would be safe to say, that few of us are unaware of the current need for reform, and the implications of business-as-usual into the future. Many industries have taken significant steps to lessen their environmental impacts. The retail industry in general, however has been considered laggards in the arena of sustainability, but the good news is that there has never been a better time to make change.
Online retailers in Australia have been slow to adopt initiatives that help the environment. What is being overlooked, apart from the responsibility retailers have to care about important social issues, are the benefits that ‘going green’ can generate for a retailer’s bottom line.
In the U.S. all major retail companies, including online retail giant Amazon.com , have developed strategies to reduce their carbon footprint. A 2009 U.S. survey shown below identifies a significant percentage of consumers, across a broad range of demographics, who will actively choose to shop at one store over another because the merchandise or operations were green friendly.