Walldorf/ Stuttgart April 17, 2012 – Heiler Software AG and SAP AG are working together for retail in the field of product information management (PIM) and multichannel. The integration of the Heiler PIM platform into SAP NetWeaver Business Client provides large retail companies with a comprehensive process for handling product information and digital assets. The first results of this collaboration will be presented at the 2012 SAP Handelssymposium April 25-26 in Frankfurt/Main, Germany.
“The conventional process when creating advertising materials in retail and preparing product information for multichannel activities, such as ecommerce, point-of-sales retail and catalog creation, is still associated with a high level of effort and media disruptions for many companies. The convergent linking of various marketing channels requires a central master repository for all product information,” explains CEO & founder, Rolf J. Heiler.
As part of a joint “proof of concept” for SAP and Heiler, a side panel integration in the SAP NetWeaver Business Client was implemented. Thanks to the link to Heiler, SAP retail customers are able to complement and further develop their product data with images and other text information from the Heiler PIM, and approve this for certain publication channels without leaving the SAP interface.
“This cooperation accelerates time-to-market for our customers when launching their products, thus leading to higher sales and increasing profit margins. Information and media disruptions between departments are therefore avoided, which equates to cost savings for customers in their marketing processes,” says Rolf Heiler.
A further integration scenario awaits visitors at the stand of the long-term SAP partner, retailsolutions AG, where a live integration of the Heiler PIM Suite into the Promotion Management Retail (PMR) module from SAP will be presented. Thanks to the seamless provision of the Heiler product data that feeds directly into the PMR client, PMR users can enjoy significantly improved basis for decision making when planning marketing campaigns and events.
In order to take the next step in multichannel commerce, companies must master their product content. This begins with the integration of supplier data and ends with the customer’s buying experience, regardless of whether it is online, mobile, in retail stores, or in a catalog. Product information management is the link between ERP and modern retail sales channels.