JAg and Colorado embrace ecommerce
JAG and 
JAG and
The Colorado Group appointed BlueArc to redevelop brand websites including
Kevin Roberts, Chief Executive Officer at Colorado Group comments, “We are thrilled with the JAG web store. Sales and customer feedback have been very positive thus far. We expect that it will make a significant contribution to our sales and earnings and we are equally excited about the
“BlueArc has provided a solid foundation on which we can continue to enhance the online experience for our customers. I would like to thank the BlueArc team for making this project possible. We look forward to our continued partnership,” commented Roberts.
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Didn't give me any confidence to buy there. Especially the check out process...
Which is a shame, because I like the Colorado and JAG brands.
They should have done this properly, and not rushed into some cheap solution. These can also give a negative impact to brands.
Only a few minor, but core functionality components added to these sites would have made all the difference...
It is a pity Online Retail is now seen as a 'must' but not a 'what' to succeed, not only in the first couple of months but for the forseeable future and more... Lets see what happens to this in the next year or so:
- stay the same and... stay the same?
- replace and grow?
- operationally remove, revert to content only?