
28 May 2010 Streets Ahead Promotions Inc, the association that manages marketing and promotions for Chapel St Precinct, has started implementing a new Loyalty Reward Program for local retailers. Through this program, Chapel Street businesses will be given the opportunity to offer a ‘local retailer’ discount to people that work in Chapel Street. The idea behind the initiative is to generate more local business in Chapel Street restaurants, cafes and retail stores and at the same time reward employees in Chapel Street with local discounts.
The Chapel St Precinct ‘local retailer’ program is being setup using an innovative new ‘Social Network for Rewards’ by Australian startup Myzerr.com. The Myzerr platform allows groups like Streets Ahead Promotions to setup a community and then invite businesses to participate in reward program for that community. “In the past we looked into implementing this sort of program but the costs and lack of control was prohibitive but now with Myzerr, it’s free to setup a community and start your reward program” says Oskar Cebergs, Marketing Director of Streets Ahead Promotions.
Streets Ahead is currently inviting Chapel St Precinct businesses and local workers to sign up. Members to the program will then be able to download coupons to access savings or to find discounts with the Myzerr iPhone app that brings up a ‘nearby’ map showing locations of businesses providing discounts.
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