Online Retail Awards 2010 (International)
Winners Announced

Editors Note: (Not to be confused with the ORIA's, the Australian Online Retail Industry Awards)
Winner of the Online Retail Awards' Prix d'OR in 2010 is notonthehighstreet.com, the highly successful multi-brand, multi-retailer website that has set new standards.
The Online Retail Awards' list of winners for 2010 is dominated by UK websites, though there are also winners from the USA, Australia, Malta, and Jersey. The full list of winners is available on the Online Retail Awards website (www.onlineretailawards.com), but is summarised in this article.
It's worth noting that these Awards are not just about web design perfection; rather they are about seamless, enjoyable, online experiences that win and retain customers. Winners provided valid evaluation and results, supported by testimonials and online approval ratings. Such valuable information made the judges' decisions easier to reach and ensures that the impartial, objective standards the organizers set for these awards will continue.
These unique, non-partisan awards, promoted through a top-level domain name, independent of any retailer or media owner, designer or developer, are global in scope and recognise the huge shift in public attitudes and habits, away from Main Street, the Mall and the High Street, towards online shopping - a shift that current estimates reckon will grow by a further 17-20% in this current year.
The clearly stated aim of the Awards is to seek out fine examples of excellent website experiences and effectiveness, great design, best practice and customer service and to reward them publicly, to the further benefit of both the short-listed online retailers and their customers.
List of winners:
Prix d'OR winner notonthehighstreet.com http://www.notonthehighstreet.
Multiple Online Retailer SHOP.COM http://www.shop.com
Independent Online Retailer Labels4Kids, Scotland, UK http://www.labels4kids.com
Online Retail Portal Site Notonthehighstreet.com http://www.notonthehighstreet.
High Commendation TheFind, California, USA http://www.thefind.com
Launch website of the year NO WINNER IN 2010
Marketing campaign of the year BrandAlley, England, UK http://www.brandalley.co.uk
Beauty, perfumes & cosmetics feelunique.com, Jersey, Channel Islands http://www.feelunique.com (Submitted by Mission Media 6 for feelunique.com)
Books, magazines & newspapers Penguin Books (UK site) http://www.penguinbooks.co.uk
Cars, boats, planes, trains, buses Air Malta, Malta http://airmalta.com
Charity and not-for-profit Oxfam, UK and worldwide http://www.oxfam.org.uk/shop
Computers and telecommunications HP (Home & Home Office), USA http://www.shopping.hp.com
Cooking & cookery Carluccio's http://www.carluccios.com/shop
Electrical NO WINNER IN 2010
Fashion & clothing
Two winners in the Fashion & clothing category:
ADULT WINNER BrandAlley, England, UK http://www.brandalley.co.uk
CHILDREN'S WINNER Little Sunflowers, England, UK http://www.littlesunflowers.
Finance & insurance Greenbee, UK http://www.greenbee.com/
Food, soft drinks and alcoholic drinks Neal's Yard Dairy, England, UK http://www.nealsyarddairyshop.
Gifts and greetings not on the high street, England, UK http://notonthehighstreet.com
Green products Cool Planet http://www.coolplanetstore.com
Health Nursing Angel, Australia http://www.nursingangel.com.au
Home and DIY Dyson, UK http://www.dyson.co.uk/store
Music, movies and entertainment See http://www.seetickets.com
Public sector NO WINNER IN 2010
Services NO WINNER IN 2010
Sport ATP World Tour Store at Tennis Warehouse http://www.tennis-warehouse.
Travel & leisure Holiday Extras, England, UK http://www.holidayextras.co.uk
Utilities Ecotricity http://www.ecotricity.co.uk
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