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In an interesting move, oo.com.au has acquired online department store Home Couture (homecouture.com.au), moving their online presence onto the oo.com.au site.

This will be an interesting excercise in that each brand has a very different niche in the eyes of consumers. Home Couture is a highly focussed lifestyle brand, and oo.com.au is a destination for customers seeking value in a variety of different departments as such.

LEADING ONLINE DEPARTMENT STORE GETS COSY WITH HOME MARKET

One of Australia’s leading online department stores, oo.com.au has revealed today its acquisition of popular online homewares store, Home Couture. The new merger of Home Couture into the existing operations of oo.com.au will now provide customers with an even a larger variety of premium products to choose from and all at Australia’s best prices.With over 8,000 quality products available at up to 80% off retail prices, oo.com.au is excited about the new acquirement of Home Couture, which will add over 3,000 new and exciting home and kitchen brands to the existing range including Le Creuset, Strachan, Jamie Oliver, Bodum, Tefal and Wusthof.

As of this week, oo.com.au will take over the new direction of the Home Couture brand and its retail operations, and will oversee all sales through the website. Loyal fans of Home Couture’s amazing deals can now find all the same products and more at great prices online at oo.com.au or at the retail store in Rosebery, Sydney.

The merging of the two brands further strengthens the high quality oo.com.au service which includes a No Questions Asked Money Back Guarantee, Lowest Price Guarantee (ensuring customers always pay the lowest prices even after a purchase), full warranties, transit insurance and excellent customer service. Shoppers can even earn Velocity Points on every item purchased from oo.com.au.

Sales and Marketing Director for oo.com.au, James Mooring, is excited about the acquisition and is looking forward to offering customers a wider product choice. “As a brand we are constantly trying to grow and offer more value to our loyal customers, and so when the opportunity arose to take over Home Couture we decided it was the next best move for the business. We can now provide more premium home and kitchen brands and all for the low oo.com.au price,” explains James.

With over 70 new products listed each week from top international and local brands such as Sony, Panasonic, D&G, and Sheridan, Australia’s favourite online department store oo.com.au welcome’s the new Home Couture customers.