Although not directly related to eCommerce, Aopen has partnered with Red Design Group to Launch the first Retail Evolution Lab. A New partnership designed to spark an evolution in the way retailers deliver their in-store experience to engage and excite a new generation of digital-native customers.
Leader in digital signage and appliance computing provider AOPEN and local retail design firm Red Design Group have partnered to launch the Retail Evolution Lab in Melbourne; a space developed to enable retail businesses to design, test and trial new retail technologies in a “real” in-store environment.
This new “lab” space brings a tech-enriched retail experience to life, where clients can design custom store environments with the latest in digital signage, touch devices and facial recognition technologies, which will see both firms working with leading Australian and international retail brands to transform their storefronts, signage and even shelf price labels to life to give consumers new ways (and reasons!) to engage with their in-store experience. The Lab represents a significant investment by both AOPEN and Red Design Group to support the changing retail industry sector both in Australia and across APAC.
AOPEN’s partnership with Red Design Group brings together the design firm’s experience in creating new in-store experiences for brands like Myer, Coles, Oroton, Mimco and 7 Eleven with AOPEN’s strong technical expertise designing, building and maintaining networks for major ICT brands across retail, transport, government, education and hospitality. AOPEN currently delivers approximately 65 per cent of the signage market today, delivering award-winning products that are certified by all major signage providers and system integrators globally.
The Lab is not about future gazing, all the concepts that are displayed there are commercially available and ready for implementation within months. The future of retail will about keeping your customers shopping your brand 100% of the time – even they spend 50% of their time online and 50% instore.
Latest industry stats reveal that online retail sales rose to an estimated A$13 billion in the year to January 2013 and is now equivalent to 5.8% of traditional bricks and mortar sales (excluding food) – Growth remains strong, up 27% year-on-year in January 2013 (NAB – January, 2013)*.
As we move into the era of New Retail where customers are equally likely to shop online and instore, the customer experience instore will have to significantly improve for most retailers, in order to compete with online competitors and to provide a reason to visit stores.