The soul of online retailing and ecommerce in Australia - internetretailing.com.au. Get serious about selling online!

Salmat and Roamz Announce Joint Venture

Sydney, 24 January 2011 - Salmat and Roamz today announced a joint initiative that will deliver a new online advertising service for retailers and businesses.

Roamz is a location-based social media service that shows users what is happening around them in real-time through mobile devices.  Members of the Roamz community will be able to find out up-to-date information about what is happening at their location including user reviews of restaurants, pubs, events and places – all at the touch of a button and all in real time.

“Roamz will create a new exciting mobile social media experience that has not been seen in the Australian market before. Our aim is to establish Roamz as the destination site for users when they are out and about,” said Roamz Chief Executive Officer, Jonathan Barouch.

This engaging platform will be globally scalable, leveraging social media and capitalising on the exponential growth in the use of web-enabled mobile devices.

Salmat is a major shareholder in the new venture. Roamz will utilise the digital capabilities built over the last few years at Salmat to further strengthen the reach and coverage of the service.

“Roamz fits very well with Salmat’s strategy to grow our business in the digital space. It compliments our Lasoo business, which is Australia’s leading online pre-shop portal with over two million visitors per month. Roamz will be an excellent platform for service retailers, SMEs and B2C businesses to present their products and services to a highly targeted localised buying audience. Demand for online retail marketing services is accelerating and we want to make sure we stay ahead of the game,” said Salmat’s Chief Executive Officer, Grant Harrod.

Roamz is expected to be launched in mid 2011.